October- December 2023 | Advanced Visual Design Studio Project

F42 2.0-  Designing for Aliens

A travel “app” designed with spatial accuracy for the inhabitants of OX3 (a fictional planet) based on their physiology and environment.
Role
Sole Designer
Landing view of the interface
Disclaimer: All characters and events in this story are entirely fictional except for my role in this project. Any similarity to future historical events is entirely intentional, because I totally called it.

At Rhombus Creative Agency, ideas tend to show up in the middle of casual team chats. During one of those conversations, Mara’s team was tossing around reasons for a slow client month. When someone joked that they’d already reached out to everyone on Earth, a teammate added, “Then maybe we try space.”

That got everyone’s attention. Someone remembered an old project I worked on about extraterrestrial travel, and suddenly the idea didn’t feel so random.

So they got in touch with me.

F42 Version 1

I had previously designed a travel app for aliens to help them find the meaning of life by exploring the universe. The visual design was focussed on what each element on the screen would look like if the user (the alien) was looking at it with a blue filter.

Screens from F42 V1
Check out version 1 case study here.
And, a week before I got the call from Rhombus, this was released-
Alien skeletal remains found on earth (supposedly)
This was a great opportunity to gauge the feasibility of V1 based on the anatomy that we see in these images.
I quickly realized that V1 wouldn’t work for them.

Drawbacks with V1

Device

Interactions

AI generated image of an OX3 alien holding an iPhone.

Emotion

The copy was designed to elicit an emotional response. Bold of me to assume that it would work on a non-human.
Snippets from V1 that were designed to elicit an emotional response

Booking Process

The process of booking a trip was very human. It followed logic as we know it which included selecting one option that works out of multiple options and choose a package that matches the vibe of the trip.

Friction

The number of clicks involved in completing an action was as human as it could get because of the friction that was introduced deliberately.

Commerce

  • There were multiple options for vehicles, stays and activities.
  • Payment was a part of the trip confirmation process.
The booking user flow in V1
So, I decided to fix this in V2

The User

Meet Xylo 👋
AI generated image of Xylo

My Approach

Device
  • I started by mapping the position of their eyes to see if any of the earthly devices would work for them but wearing a rather heavy 3D camera that would anyway restrict their field of view didn’t make a lot of sense.
  • I decided to start from scratch and think outside the boundaries of a device. It couldn’t be handheld and the elements on the screen had to be visible to a user who only has central vision and everything they look at looks blue.
  • Removing all boundaries from the interface would be the most comfortable option and the more I thought about it, there really did not have to be a device.
Initial sketch to evaluate different interface options

Activating the Interface

Having established that no one on OX3 experiences emotions, it follows that their sense of ethics would be fundamentally different. That means their inhibitions would be different too.

So, they have a gadget installed within them that would activate this application when they need it and all interactions are based on their thoughts and vibration(sound).
User Flow
As I was removing all forms of capitalism from the design, I removed everything that caused friction because it wasn’t necessary anymore and this reduced the number of clicks by 90%.
Initial sketch of the user flow
Experimenting with different selection patterns

Spatial Design

Here’s a video demonstration of my proposal-

Visual Design

3D

Objects

Materials

Exploring Spline's AI Texture Generator

Lighting

Motion

Sound

Critique

I wanted to make sure people got to see what Xylo would be seeing. So, everyone in the room viewed the prototype with an alien eyes cutout which was layered with blue cellophane sheet which I used while designing the user flow.
Design Critique Day

Everyone at Rhombus loved it, here’s the ad that I made for their alien clients to promote this 😭

While the visuals and text help us humans understand the "app", the sound conveys the same message to those who live on OX3.

Prototype

Interactive prototype of the booking user flow on Spline

Future Scope

Reflection

Credits