Hi, I’m Rushenka!

I’ve always been curious about how things around me work and how to improve them for the people who use them. Early on, that meant designing and building tools to replace outdated systems in neuroscience research. The goal was to make experiments faster, clearer, and a lot less frustrating. That experience shaped how I think about design today, and it guides my focus on simplifying complexity in a way that supports how people naturally work.

Following that curiosity brought me into product design, where I blend analytical thinking with creativity to build intuitive, human-centered experiences.

My work spans cybersecurity, sustainability, civic tech, healthcare, nonprofits, and SaaS, often sitting at the intersection of research, strategy, and emerging tech. I’ve worked on gamified platforms, secure reporting tools, immersive installations, and internal systems that make clunky workflows smoother. I care about accessibility, clarity, and building tools people actually enjoy using.

Whether I’m building something unconventional or improving everyday systems, I stay rooted in the problem and the people behind it. I love collaborating across disciplines and turning ideas, big or small, into thoughtful, sometimes surprising experiences.

When I’m not designing, I’m probably painting something weird, go-karting, or visiting museums.